Then look at your landing pages. Just like dark traffic, it is important that you filter out spam. My only question is, will it be yours? These blog articles are essentially the “products” of your site. Connect your Google AdSense account to Analytics for greater insights into your AdSense data and performance. Then you can go back to your Conversions report and look at Goal Completions by Source / Medium to determine which channels are sending you the most conversions. You can see information about your customers’ spending habits, their preferred price ranges, which products they buy the most, and more. To help people find more information about a topic they’re interested in. The Path Length report shows you exactly how many interactions it takes before they purchase. Just looking at your website’s overall conversion rate isn’t that helpful. For example, Google is now forcing all webmasters to start adding secure search with an SSL certificate to their websites. Based on this basic math, you’re potentially losing out on $8,000 each month! Note: For the sake of expediency, we’re going to use product pages as an example in the following steps. For example, if you’re using this goal to track whitepaper downloads, you might guess that on average each download is worth $100 to your business, so you would enter that. Only problem is, no one’s watching it. Custom variables, including, Get fast, unsampled data for your most important data sets. Most business owners I know can’t afford that kind of time. Please note that special offers are limited-time promotional prices that are available to new customers and are valid for the Initial Term only, and not for successive or renewal periods. Let’s say you’ve got a great promo video on the homepage of your B2B website, which does an excellent job advertising your services and encouraging leads to call you. These include: total tax charges, total shipping charges, total refund amount, and the number of units sold in total ecommerce transactions. If you have an eCommerce site, your funnels likely look similar to the ones we outlined above. In fact, if you don’t know how to use it properly, you might end up making major decisions based on faulty data. Funnel analysis helps you find those choke points. The fact that people added the item to their cart indicates a strong intent to buy, so if none of them actually convert, there must be something blocking them from making a successful purchase. That indicates that you’re doing a great job creating interest in your free consultation. Now it’s time to take a look at your how your visitor’s mind works. Plug those steps into Google Analytics, and you can literally see the friction points. You’re going to create four segments: one each for your home, product, cart, and thank your page. Get fast, reliable opinions from real people. You'll need to turn on Enhanced Ecommerce on your site to access this data. You can see the duration and bounce rate for each page to see which pages get more engagement and which ones aren’t providing value to visitors. Web Hosting and Marketing Tips for Entrepreneurs. Before you even open Google Analytics, step one is to get a good understanding of your site and what you want people to do. Again, this field is optional. For example, “haircut” is the second most popular search term listed above with 123 searches. Understand your customers so you can deliver better experiences. Then, navigate back to Conversions > Goals and you’ll see you can now view the Funnel Visualization report where it shows you a visual representation of your funnel: This report tells us a few things at a high level: Google Analytics will show you this same information for every step. Once you do this, you’ll unlock additional Google Analytics capability, like the Funnel Visualization report (available under Conversions > Goals > Funnel Visualization). The big warning sign to look for is a drastic difference between your website’s conversion rates on each device. A multi-touch marketing strategy is composed of equally-developed channels. If people didn’t make it there, that’d be roadblock #1. Then, you’ll be able to log in and ‘spy’ on what customers are looking for so that you can create more blog posts, webinars, lead magnets, or even products and services that target the same topics. An e-commerce platform can only provide so much information. That’s a mind-numbing amount of data. If any of that sounds confusing, don’t worry. See and analyze your Search Ads 360 data in Analytics 360. Each column after that (like Step #4.) Or it could look something like this: See? Zeroing in on the last-touch attribution value is like going all-in with a pair of aces in a poker game, and losing to a full house of twos. Head over to the Audience tab, then click on Mobile and Overview. You can now use the search bar to identify specific types of pages or posts. Check the circle by Template, then click the blue Continue button. We’ve all been in that position before where we find ourselves so confused by a website, that we get frustrated and leave for a competitor site. In the table, you’ll see multiple columns, including revenue and … Marketing Cloud engagement data is available in Analytics 360 to help you understand your marketing effectiveness. This data tells us a few things: Just by looking at the raw data, we suddenly have a ton of information we can work from to optimize our website. So now you can start to funnel your traffic from different points on your site to those assisting pages. Here are ten steps to help you use Google Analytics to drive sales and experience success for your e-commerce store. If you’re evenly promoting different posts, fine. Click the red New Segment button in the upper left. Since bounce rate factors into your ranking on the SERPs, you’ll want to pay attention to this one. So you’ll naturally start prioritizing more time and money behind that one. Start by setting your acquisition date range on the far right-hand side. People will tell you exactly what they’re looking for on your site if you let them. Step #3. All you’ll need to figure it out is a free Google Analytics account and a solid internet connection. Get to know the exact keywords your visitors are searching for and tailor your content to what the data says matters most. In the final screen, we’ll use our thank you page as the URL and selects “Equals to” from the drop-down menu: Now, you have the option of setting a Value for each conversion. Maybe the page loads slowly and people give up and leave. And keeping track of what worked and didn’t work can be even worse. Ltd. ©Copyright 2003 - 2020 BigCommerce Pty. Free and easy-to-use solutions for businesses of every size. Not only is it free, but it also gives you data that helps your e-commerce site deliver results. HostGator often offers promotions, coupons and special offers to customers during their initial term. I’m here to help you determine the data that you should overlook and get you back to business. In fact, there are more websites using Google Analytics, then the entire population of Australia. Sometimes your raw conversion numbers can be misleading. Google Analytics has the perfect solution for you so your content marketing efforts don’t go to waste: Average Time on Page. Analytics can help you predict valuable users and actions. Just last year, Google Analytics introduced a new weapon in its arsenal: Lifetime Value reports. Mobile conversions are only 2 at a 2% conversion rate. Better understand how your users are interacting with your site. If you’re interested in learning how to use Google's tools, explore our training center for over 40 lessons on Google products, including Google Trends. Test variations of your sites and apps with advanced tools for enterprise marketers. Even Google Analytics, like your Gmail accounts, gets its dose of spam. Intensify your efforts — and patience — by continuously easing your leads through the buyer’s journey until they convert. Log in to your Google Analytics account. It takes a couple of tries before you fully distinguish your channel’s dark traffic. These results are case sensitive, which means you’ll need to apply a lowercase filter to consolidate your results. Processing power is another limitation of most mobile devices. Now, for the slightly more advanced option: setting up Goals. Andy Calvo is HostGator’s web analyst and our “go-to” for all questions about web traffic. Remember, you could have multiple funnels within one site. Here, you can toggle between ways to segment traffic. Here you’ll see that Google Analytics already offers a lot of options relevant to sales funnels. Exporting data to Excel and then using complex modeling with Pivot tables to sort through everything. So first, start by helping people get from one page to the next by including more internal links or CTA’s along each step. The channel breakdown that sent the most users. If you’re running an e-commerce store, you should be using Google Analytics. And just like its edible namesake, this spam comes in “types.” There are two to be exact: ghosts and crawlers. Easily import sales pipeline events directly from Salesforce Sales Cloud and combine with Analytics 360 data for reporting, segmentation, and more. You can probably guess what’s coming next. For example, if we hosted product videos on our site, we might want to track how many people actually watch themt. Research benchmarks to get a grasp on what your traffic should look like. The eight reports above can help you identify the ‘low hanging fruit’ that are literally just sitting there, waiting for you to spot. Request a demo, Learn from some of our most successful merchants, Discover which leading brands choose BigCommerce. Visualize the steps your users take to complete an event. Analytics helps your organize and manage your data. Ltd. Shopping Cart Software. Whatever the reason, this is an issue worth looking into. The first forward slash result (“/”) is the homepage. In addition to our web application, we provide an official mobile app (, Customize your data to meet your needs with. Then, select “exactly matches” from the second drop-down menu. Then click on E-commerce under the Explorer tab.