We have products in several different categories in our Magento shop. This book focuses solely on the ‘analytics’ that power your email marketing optimization program and will help you dramatically reduce your cost per acquisition and increase marketing ROI by tracking the performance of the various KPIs and metrics used for email marketing. So, we made a copy of the tag UA – Pageview – all pages NO category pages and brought the following modifications: After resolving the hits for the pageviews we needed to create the solution for the actual product impressions. Details. Reporting. Under Step 1, turn the Enable Ecommerce status to on. On the category page of the website we verified that: Through the Chrome Network tab we also inspected the event hit and verified that Ecommerce was set for the Event Category and Impressions for the Event Label. © Copyright 2003 - 2020 BigCommerce Pty. Via this trigger type we could send product impressions in single (or grouped) Google Analytics event tags that fired only when the products are displayed on the screen. It will teach you how to leverage the knowledge of attribution modelling in order to allocate marketing budget and understand buying behaviour. By looking at the data in this report, you can gain insights into how to position products to maximise search result and suggest offerings visibility. He has over 12 years of experience in digital analytics and digital marketing. The actual product impressions solution allows us to address two not uncommon issues: it generates lighter hit payloads which never exceed the size limit and it remarkably improves the reliability of the Product List Performance report in Google Analytics. Relate to the list attribution, the purchase is recursively attributed to the last list viewed that contains the id of the product. As part of Google's Analytics Enhanced Ecommerce tools, ecommerce businesses should use Product Performance Report for greater effectiveness and efficiency. Request a demo, Learn from some of our most successful merchants, Discover which leading brands choose BigCommerce. It will teach you, how to leverage the knowledge of attribution modelling in order to understand the customer purchasing journey and determine the most effective marketing channels for investment.

The shopping behavior section is where you can drill down into your data and find opportunities. The three main ways to group product lists are: The Product List Performance Report is configured as a data-driven chart. If it's not then maybe the "price" field is screwing things up. If the variable count – (count/1) gives no remainder (so it is equal to 0), then the event impressionsPushed is pushed to the dataLayer. Failed to attach file, click here to try again. Step-4: Click on the ‘ Product Category (Enhanced Ecommerce) ’ primary dimension:. The metrics in this section Metrics offering the strongest insights include: In addition to grouping products by brand or category, the Product Performance Report can also be customised by date range. The report displays the number and percentage of clicks, views and the click-through rates for each product list being tracked in your online store. Our automated system analyzes replies to choose the one that's most likely to answer the question. We also use them to ensure we and third parties can serve advertisements that are relevant to you. That lets you analyze not just how well specific products are doing, but how they're performing in conjunction with other products. Ask Question Asked 3 years, 1 month ago. Master the Essentials of Email Marketing Analytics Once Enhanced Ecommerce is enabled, you can access this report by navigating to the Conversions section of your dashboard and selecting Product Performance under the Ecommerce menu. Step-2: Make sure the date range of the report is set to the last three months.. Step-3: Note down the top 5 to 10 products in terms of website sales:. The real value of the Product List Performance Report is its ability to group products together dynamically based on search results or suggested products. Help Center Community. Thank you. This inflates the product list views metric making the report less reliable. Main menu.

The report's data table will automatically be sorted by the Quantity column, meaning you'll see the biggest sellers in your online store at the top of the table. We decided to use one of the recently added features in Google Tag Manager – the element visibility trigger – and apply it to this case. You will lose what you have written so far. to specify the class in CSS notation, we reduced the hit payload size so we overcame the pageview hit being dropped, we also improved the Product List Performance report in Google Analytics as this solution sends only actual product impressions details, Filter: {{pageType}} does not equal to category, We checked Enable overriding settings in this tag, In More settings > E-commerce > Enable Enhanced E-commerce Features, switched to False, We removed the trigger associated to the tag and clicked on the + icon to create a new one, We created a new trigger having the opposite filter, so: Page view on pages where {{pageType}} equals category, Analytics settings: Google Analytics global variable (EEC features enabled), For each product seen on the screen (or 6-groups of products), there was a chain of events named elementVisibility and impressionsPushed in the events list of the preview window, When inspecting the dataLayer at a given impressionsPushed event, the product list position and the event number of the dataLayer push matched. Then we built the script in a custom HTML tag. That lets you analyze not just how well specific products are doing, but how they're performing in conjunction with other products. Ltd. Shopping Cart Software. Still encountering problems?

To avoid any loss of data we had to find a way to split the large pageview hit payload into several smaller units. Click Next Step and then under Step 2 turn the Enhanced Ecommerce Settings to on. Try searching or browse recent questions. To limit the number of hits to Google Analytics and avoiding the risk of exceeding the quota limit of the free version, we could also group the products in clusters.

The Product List Performance report lets you see how well lists and individual products perform together. It allows you to track how clusters of products are performing in your online store. In both scripts, lines 8 and 9 slice the e-commerce object and fetch only the product details of the equivalent product displayed. When you submit a report, we'll investigate it and take the appropriate action. I'm trying to set up product list performance on my website. : Note down the top 5 to 10 products in terms of website sales: : Note down the top 5 to 10 product categories in terms of website sales: "How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own. Ltd. ©Copyright 2003 - 2020 BigCommerce Pty. Step-3: Note down the top 5 to 10 products in terms of website sales: Step-4: Click on the ‘Product Category (Enhanced Ecommerce)’ primary dimension: Step-5: Note down the top 5 to 10 product categories in terms of website sales: Maths and Stats for Web Analytics and Conversion Optimization 7/29/19.

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Post contains harassment, hate speech, impersonation, nudity; malicious, illegal, sexually explicit or commercial content. //www.google.com/tools/feedback/metric/report. For our case we opted for the second version.

Groups of 4 or 6 products could be a good trade-off as usually they are listed in rows of 2 or 3 on mobiles’ and desktops’ screens. It allows you to track how clusters of products are performing in your online store.

It isn't intended to compare product performance within a set period of time, but instead to compare products to one another. By analyzing customer engagement metrics for product lists, online retailers can better tailor product placement and suggested offerings to maximise click-thru rates and conversions. Using the unique purchases metric, determine which products are selling in higher quantities with relatively low price tags and pair them with ads or promotions for more expensive items, Using the product removes metric, find out which products have the highest number of removes from carts and build promotions around them to nudge customers toward actual conversion, Using the product list views metric, see which search engines are sending visitors to your product lists and determine if your marketing spend may be better spent elsewhere, Using the buy-to-detail rate metric, figure out if low numbers are related to poor. Ltd. ©Copyright 2003 - 2020 BigCommerce Pty. Google's Product Performance Report provides valuable insight into how customers are interacting with your products. Call for a demo.1-888-248-9325, Superior reliability and advanced tools for running your whole business, Increase sales, streamline your business and expand to new channels, A powerful platform for B2B selling and wholesaling businesses. Google takes abuse of its services very seriously. Start your free trialHigh-volume or established business? : Navigate to the ‘Product Performance’ report: : Make sure the date range of the report is set to the last three months. Himanshu helps business owners and marketing professionals in generating more sales and ROI by fixing their website tracking issues, helping them understand their true customers' purchase journey and helping them determine the most effective marketing channels for investment.

By analyzing customer engagement metrics for product lists, online retailers can better tailor product placement and suggested offerings to maximize click-thru rates and conversions. Tracking Product List Performance in Google Analytics. Regardless of the user’s behaviour, the standard implementation sends the entire e-commerce impressions object contained in the dataLayer to Google Analytics. You can: Rather than basing intra-site marketing on intuition, the Product List Performance Report lets you group, track and analyze the performance of products that would otherwise be hard to compare. 5 years ago | 29 views. Tracking Product List Performance in Google Analytics. Please switch off your adblocker in order to see this form. Some community members might have badges that indicate their identity or level of participation in a community. This reply will now display in the answers section. Within Google Analytics, a product list is a logical grouping that can be created using different dimensions.

We named the tag HTML – Impressions on category pages and associated it to the trigger Element visibility – Product selector. 7:15. Are you sure you want to continue? Through the standard implementation of the enhanced e-commerce tracking, data in the Product List Performance Google Analytics are inflated. Our automated system analyzes the replies to choose the one that's most likely to answer the question. Full of inspiration about the latest trends, projects we are proud of and much more that makes our digital hearts beat faster. Vashon Ben. Within Google Analytics, a product list is a logical grouping that can be created using different dimensions. To turn them on, go to. Under Step 1, turn the Enable Ecommerce status to on.

Finally, head to the Conversions section to generate the Product List Performance Report. to specify the class in CSS notation. Click Next Step and then under Step 2 turn the Enhanced Ecommerce Settings to on.