Co-founded by beauty industry veterans Sarah Lee and Christine Chang in 2014, Glow Recipe is committed to making Korean beauty accessible to all beauty lovers across the world and empowering them to feed their skin the …

She still tells me that on the phone to this day—every single day!

Lee: When my partner Christine and I set out to build Glow Recipe in 2014, it was because we saw an enormous opportunity to leverage our bicultural and bilingual beauty backgrounds in a market that was just waiting to become the next big thing – at the time K-beauty was on the cusp of exploding in the US. If you respect your skin now, it will respect you back and reward you with a beautiful complexion. I believe that multicultural women are propelling the beauty industry forward and that they are key drivers of the future of beauty. You mentioned double-cleansing being a Korean-inspired ritual. Even our partnerships with retailers such as Sephora have been incredible opportunities to educate a broader audience through compelling content and digital/social platforms. —Lee. So in 2014, Lee and her partner Christine Chang left their marketing posts at L’Oreal, and started Glow Recipe, an impeccably curated site which finally makes natural Korean beauty brands available to the global market. Pop star Selena Gomez shows off her luminous look created by makeup artist Hung Vanngo with a metallic pink smoky eye and a glossy coral lip. 2020 will be a year for our brand to speak about our core values, ethos and our mission even more than our products. What Is a Box Spring—And Does Your Bed Actually Need One? It allows me time at the end of the day to check in with myself and focus on the moment. In fact, it’s the first thing they do.

She still tells me that on the phone to this day—every single day! We do not need to pay millions for an ad campaign, if our content is compelling, people will organically find it and respond to it. Wearing her hair in a sleek, curled high pony, model Nina Agdal is all smiles with creamy, luminous skin. I recently got a sheet set from, and my duvet cover is from West Elm. As recently as a few years ago, U.S. consumers were more conservative and structured in the way they viewed skincare and what they expected from their purchases.

“Our grandmothers would use watermelon rinds to help heal our rashes in the hot summer months in Korea,” recalls Lee. In Korean beauty, the philosophy is to maintain a gentle approach, so avoiding anything that could be harsh like rubbing, tugging, pulling, swiping—all of those are banned. Definitely expect new categories and fruits to join the family! Lee: “We’ve been double cleansing for a long time. 5 Amazing Health Benefits of Strength Training, What Is the Wim Hof Method? Sarah: At Glow Recipe, we aim to make skincare effective, easy, and fun. Before I go to bed, I apply our, At nighttime, my skin-care routine takes about 10 minutes. I also like to read a book or listen to a podcast. The app has become influential enough to drive companies to change formulations to cleaner, more natural ones. Now, while there may be a sliver of truth, the reality is that few, if any, busy women and men in Korea actually use 10 steps--in fact I would go as far as to characterize it as a marketer’s myth. Katie Couric: You started a beauty company that straddles two cultures–Korean and American. —Lee, I’ve been liking the New York candle from Homesick. Show Christine and Sarah some love in the comments! I also don’t like scrolling in the dark, since my eyes can get sensitive. 836.1k Followers, 610 Following, 2,503 Posts - See Instagram photos and videos from Glow Recipe (@glowrecipe) What Happens to Your Body When You Take Naps Every Single Day? Do you ever dry your face or do you leave it wet once you’re done cleansing? 54.9k Followers, 1,291 Following, 1,236 Posts - See Instagram photos and videos from Sarah Lee (@sarah_glow) As I’m speaking about it, I’m missing it already!”, Chang: “There’s the 1+1 method, which basically keeps you honest in terms of cleansing long enough. Bringing cultures together naturally became something I developed a strong passion for–embracing the beauty in our differences while celebrating our commonalities. Predictably, this depth of history and tradition has resulted in a well-informed, highly demanding, and adventurous customer base. “We’d see results overnight—it was miraculous.” They harnessed those hydrating and soothing properties to create what would go on to become a bestseller at Sephora. Even while the pandemic has affected our daily lives, we make sure to check in with each other constantly and do our best to create a semblance of normalcy.

Shop our cruelty-free, clean, fruit-powered skincare designed to help bring out your inner I know many other multicultural female entrepreneurs share the same passion. It’s the best way to approach your skin with a gentle care, while expecting a powerfully effective result. That said, it’s rewarding to see our community build a relationship with their skin and its ever-evolving needs outside of a set skin type. ? When we launched our own line of products with Glow Recipe Skincare in 2017, we wanted to take this mission even further to leverage our learnings from the curation business model and truly distill Korean beauty in a simplified yet impactful way, while making the skincare journey fun and sensorial. /

, the step is nonnegotiable. I have a small stack of sheet masks and a couple of books on my bathtub tray. [laughs] As soon as you wash your face, you can just grab your facial mist and spritz right away or you can move onto your toner step and start drenching your skin in the liquid treatment. I had the opportunity of chatting with them about her self-care regimen so we can all glow together! I always drink a full bottle of water and spritz on our, (I have the mist by my bed at all times!) I have a small stack of sheet masks and a couple of books on my bathtub tray. It has hyaluronic acid and AHA, so it helps remove dead skin while hydrating at the same time.

With the right product, your beauty routine should be a little slice of sunshine in your day.

But we are most excited to talk about our skincare philosophy of listening to your skin and feeding it what it needs, and ultimately empowering yourself to make the best choices for your own skin.

I then walk my daughter to school and head to work in a Via shared ride – this is usually where I get my emails done!

[laughs]”, Lee: “The first thing that comes to mind is that it’s complicated and it’s 20 steps. It’s the number one priority in terms of your skincare routine. All of my bedding is white. The acceleration of globalization, fueled by the internet and social media, has reinforced Korea’s status as not just a regional but global epicenter of the next big thing – whether that be the latest Psy single or watermelon infused mask ;). As a result, we’re seeing more hybrid products that are designed to pull double or triple duty, such as in-shower treatments that exfoliate, hydrate and tone, and multitasking priming moisturizers. It’s incredibly satisfying to think that I’ve used my time productively. Out of sheer necessity, Korea has become (arguably) the most advanced and innovative beauty market in the world. This TSA friendly baby is easier to apply than a solid cameo, and more fun too. I start getting ready for bed after dinner—I put a face mask on while I check emails, watch a movie with my husband, or wind down with a bubble bath. The time I go to bed varies depending on call schedules with Korean vendors—the 13- to 14-hour difference isn’t always easy, but I think of it as a time to keep my mask on. What do you think spurred this shift in South Korea towards more organic and natural products? —Chang, Cleanup: Right before I go to bed, around midnight, I take a quick shower and wash my hair. It is not meant in any way as a substitute for the professional advice provided by your physician or any other healthcare professional.

New innovations, new categories, unexpected releases, IRL activations, and many more are in the pipeline. and go to bed with a clear mind. We are focused on sharing our skincare secrets and tips and continuing the dialogue to glow together. We learned a lot of DIYs growing up, including cucumber masks for brightening and soothing, we did a lot of watermelon misting from the juice that was left over. The natural skincare technology has advanced tremendously. Do you ever dry your face or do you leave it wet once you’re done cleansing? First things first: I start getting ready for bed after dinner—I put a face mask on while I check emails, watch a movie with my husband, or wind down with a bubble bath. The famed P50 exfoliating lotion’s newest flavor targets pigment by regulating melanin production. What made you want to do that? I’m also currently reading Elaine Welteroth’s More Than Enough. 2020 Bustle Digital Group. But for Christine Chang and Sarah Lee, founders of Korean beauty company Glow Recipe, the step is nonnegotiable. West Elm Crinkle Velvet Sham in Stone, $42. It’s the room where we start and end our days, and that’s why the rituals that happen there are extra-important. Innovative, new products and concepts that disrupt a saturated beauty market - BB Cream, is one example as are sheet masks for a 20 minute at home facial, multi-tasking pressed serums, fermented skincare, rubber masks that deep cleanse without irritation, splash masks for a 15 second mask in the shower. Sarah Lee: I always drink a full bottle of water and spritz on our Watermelon Ultra-Fine Mist (I have the mist by my bed at all times!) I’m pretty much a bathing professional—I have various types of bubble baths, salts, oils, and post-bath body lotions and butters. With the birth of Glow Recipe Skincare, our namesake brand, in 2017, our goal was to combine unexpected skincare pairings that aim to harness super fruits with effective ingredients. What spurred this interest? We spend a third of our lives asleep—that means our bedroom is the most lived-in space in our homes.

An example is an antioxidant-packed overnight mask with the midnight hue of its key ingredients black currant and black cumin. What are the newest and most unusual ‘natural’ ingredients that are being used on the market? Next, I tone and balance with, to brighten and smooth my skin.