Her blog content is mainly about her life as a mother and a wife. Headlines that appeal to our inner feline are super powerful. Are you ready to find out the statistically backed strategies I use to create top-notch blog titles every single time? GiovannaFletcher.com. It determines where the post will rank in Google, how many social shares the post will get, and if your email list will even take a chance on your latest featured post. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '648420ad-1760-40e2-994f-7833315a7b7d', {}); Originally published Jun 24, 2019 9:21:00 AM, updated November 07 2019, 13 Types of Blog Headlines That'll Get You More Traffic [+ Examples], In Defense of the Figurative Use of Literally, The Best Ways to Do Market Research For Your Business Plan, The Easiest Way to Become a Successful Writer. This headline pits products against one another while capturing traffic for both services, so it can only be a 'Everyone Loves Competition' headline. Neither is it a substitute door-stop. As a writer … So… How do you capitalize on this knowledge? Transparency is one amazing way to build that trust. No matter how wise a saying is, we are much more apt to accept it as true if we trust the source. The big takeaway from this is to make your first six words count. Use them shamelessly. Sentence Case is the Best Style to Use for Headline Capitalization. The most compelling headlines are those that appeal to our desire to be accepted. So why do people do it? Free and premium plans, Content management system software. We want to be more productive and more successful. Make It Visual. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. In very competitive spaces, these types of headlines perform very well. Sometimes people don't want the best, and they don't want easy - they want fast. The titles with the negative superlatives clearly outperformed the rest by 30%. What companies have started to realize is, the real secret sauce is trust. They can give you a boost in clicks, but you want to limit yourself to one really good one in your blog title. Marketing automation software. Trending on Medium (when I wrote this), it speaks to all … They must promise to provide value to their target personas. The only primary question word that performs well in headlines is “How.” A good example of this would be, “How to Write Killer Blog Headlines.”. The right mix of common, uncommon, emotional and power words. 'Experience Has Taught Me Well' headlines share personal stories and advice based on experience -- a headline that is both informative and personable. Check out these attention-grabbing winning titles. When you mention mistakes, we all want to ensure we're not making them, especially if they are well-known. We don't want to look like fools. The first, was the context of the article; it appeared on LinkedIn from a very popular marketer. If your customers are facing problems, they don't always want to know the best way to do something. BuzzStream identified the worst performing BuzzFeed headlines of all-time. Marcus Sheridan, of The Sales Lion loves these types of articles.