Twitch’s recent success speaks for itself, with the site on track to surpass 40 million monthly active viewers. Twitch is the world’s leading live streaming platform for gamers and the things we love. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base.

Get our latest insights, reports, and updates straight to your inbox! More than half a million creators share their passions live each day. Beyond subscriptions, users can support streams through straight-up monetary donations.

Subscribe to our newsletter and get social media resources sent to your inbox.

Esports hours consists of content from professionally organized esports competitions and does not include individual (pro-player) streams. Users can also show off their subscriber-only emotes in other streamers’ chats, too.

To wrap things up, we’ll quickly highlight some important pointers for brands and streamers interested in building a Twitch presence.

For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. As noted earlier, there’s an audience for just about anything on Twitch. Beyond hosting rallies, Sanders has conducted numerous interviews and roundtables with the likes of Alexandria Ocasio-Cortez, Cori Bush, and many more via Twitch. Effortlessly plan, create, manage and deliver social content and campaigns as a team.

This content combined with consumer content makes up the total hours watched. Many brand accounts have hopped on the gaming bandwagon either through tournaments or livestreams. And of course, Twitch has its own built-in advertising platform for brands running video ads. Users are also rewarded with badges that appear next to their username in chat. Terms

Twitch RPG is our proprietary opt-in panel comprised of 60,000+ members of the Twitch community who provide insights about your brand in exchange for Bits, our digital currency.

Twitch also offers a number of automatic filtering and moderation settings that can be especially helpful for new streamers to maintain a positive and on-topic chat without the intimidation factor of manual moderation.

Coupled with tools like Streamlabs OBS (SLOBS), you can quickly set up your channel creatives and donations in no time flat. by The Audience Insights Manager - Client Measurement, will develop the strategy, process & promote compliance for advertiser measurement at Twitch. Well, live video is compelling, combining the must-see nature of live TV with the interactivity and community of social media. Insights Into Things is a podcast network taking a deeper dive into topics such as the challenges faced by teens today, entertainment news, new and prototype technology, the impact of historical events on modern times and many other topics. Brent Barnhart. saito4533 streams live on Twitch!

And if nothing else, understanding Twitch marketing can help give brands a better pulse on what the younger crowd is up to these days. I’ll be on the broadcast to bring the hype!

Esports hours consists of content from professionally organized esports competitions and does not include individual (pro-player) streams. In the meantime, tools like Canva actually have built-in templates to create Twitch graphics and “streaming soon” screens. Disclosure Policy April 2020, Source: GWI. Join over 20,000 professionals and stay up to date with our latest news & insights.