Now, let’s continue with this Moz review by looking at each of its six solutions (as defined by Moz), one by one. You can see which keywords they are bidding for, their top ads, and top landing pages. Wondering if it has any browser extensions? Ahrefs will also show you how difficult it is to rank a specific keyword and how many people click when they use that query. But one of the most value-adding features it offers is its blog, which is perhaps the single most comprehensive resource for people who want to learn SEO. Guru Plan: $199.95 per month (most popular). Discover and analyze top-performing content in your niche with its Content Explorer. From the above data, you can tell that some three SEO tools' price plan looks similar. Let’s get started. And apart from identifying errors, this tool also delivers details of what to work on immediately. It provides tons of information in a neat and organized dashboard. Let’s find out which SEO tool in between these three is best for keyword research. Previously known as the Open Site Explorer, Moz live link index has 5.4 trillion pages, 579 million domains, and 35.5 trillion links. Now, coming to the review of the key features. The tool offers easy ways to check your meta titles and descriptions, as well as no-index information and canonical links. You can get a complete view of your rankings and how they compare to your key competitors. We use cookies to ensure that we give you the best experience on our website. Theoretically, they are not interchangeable, and most importantly, they will help you achieve the highest ROI, which is more than justifying paying the monthly subscription cost. If so, then I’m sure that you are definitely considering Moz or Ahrefs or SEMrush, right? It is the bulk/batch analysis feature that allows you to analyze the backlinks of up to 200 domains, subdomains, subfolders, and URLs. When combined with Google Analytics – Moz can provide great results. So far, we've compared the main functions of these tools. Depending on your requirements, you can select your plan or get a customized plan. Once the keywords are identified, they can be used to optimize specific content to improve your current rankings. When you take a look at the comparison charts of Moz, SEMrush, and Ahrefs, it clear why these three are industry leaders in SEO tools. SEMrush is a complete SEO solution and covers all aspects of SEO—on-page, off-page, and technical. We refer to them constantly.” – Will Critchlow, Founder and CEO at Distilled, “When it comes to backlink analysis, Ahrefs is my #1 go-to tool. Its content explorer allows you to find the most popular content based on organic traffic, social shares, and backlinks. Each has its unique strengths and weaknesses, but all are good tools overall. After all, these are among the most popular SEO tools. A DA ranges from 1 to 100; the more SEO-compatible your site is, the higher the score it will have. Gaining insight into Facebook and Google presence. Conducts a comprehensive backlink analysis of you and your competitor’s site. 1. The backlinks are also segmented based on follow, no-follow, text, frame, form, and image links. Email alerts which keep track of new and lost rankings and backlinks. Compared to SEMrush, which shows you a limit of 10 top keywords, Moz displays a much longer list, which ensures deeper insight into your site and the competitor’s. Advanced features require a bit of learning. This is the position tracking tool from Ahrefs, and you can directly compare it with the rank tracking tools of SEMrush and Moz. The feature is free, and all you need to do is to place your URL on the field, and it will give you all the keywords your site is currently ranking on. When these metrics were developed, they were unanimously hailed as the industry standard when it comes to predicting a website’s ranking power. There has been a longstanding debate about the best SEO tool and Moz, Ahrefs, and SEMrush are the main contenders. Also, this includes performance issues, HTML, among other factors. This tool delivers thousands of keywords option in six different ways to assist you in running an engaging marketing campaign. Page Authority (PA) - this measures the strength of a single web page to rank. Moz, on the other hand, does not have any dedicated content tools but some of its features can be useful for content optimization. Moz vs. SemRush vs. Ahrefs: Which Should You Use? This tool offers stepwise guidance for on-page content optimization. Overall, SEMrush has powerful keyword research capabilities, unmatched by any other tool. This is a limited time offer, so get it while you can. SEMrush integrates with many other platforms like Google Analytics, social media platforms, WordPress, and more. SEMrush- Keyword Magic Tool. Well, let me start by giving the verdict for each category before I give the overall verdict. When using SEO tools to find the best keywords, it is important to have the right tools and you provided the perfect explanation in this review. Both of these work hand in hand and the SEMrush’ content marketing capabilities also help with SEO and vice versa. Which one works for you depends on what type of functionality you need. Circling back to the Moz vs. Ahrefs vs. SEMrush debate, let me highlight a feature that SEMrush and Ahrefs offer, but Moz doesn’t. The free MozBar is very convenient for small and mid-sized business owners. Well, my answer would be yes, you do. Free trials as well as the competitive pricing planComes with advanced tools and a free toolbar. This means you can figure out how much traffic you can get for optimizing a keyword for each web page that is ranking in the top 10 results. If you want to conduct a site audit, link building, advertising and reporting and more, you need a robust and advanced SEO tool. Relatively expensive as compared to similar tools in the market. Moz offers a Keyword Explorer tool that you can use to find new keywords, analyze each keyword, and compare keywords to select the best ones. And if you want to bring your SEO A-game, you need at least one of them. Ahrefs has everything to cater to all types of clients, but due to a lack of customizable plans, enterprises might be at a loss. Page Authority (PA): Page Authority estimates how well a particular page on your website will rank in the SERPs. The API gives you access to the tool’s functionalities even if you don’t have direct access to the tool. Further, it analyzes keywords through precise SERP keywords, paid keyword, and competitor keywords search performance. Therefore, our recommendation would be to choose Moz only if you have basic SEO requirements. All you have to do is key-in the keyword and the page combination for a prioritized recommendation on SEO to boost your ranks. This is another important feature that all three tools offer and provides a lot of insights from website analytics tools. Ahrefs first started as a backlink analyzer but soon expanded into the territory of keyword research and competitor analysis. Updating you about your updates and interactions with your online business. For example, if you type in the domain of ebay.com, you will see how the keyword “ebay store” slid from position three to position one and how the site acquired a new keyword “ebay coupon.”. So, my suggestion would be to get SEMrush if you have extensive SEO and content marketing needs. Are you thinking of getting SEMrush, Ahrefs, or Moz? Providing store locators and individual landing pages. The answer: SEMRUSH SEMRUSH is not a normal keyword research tool; it provides so much more than just exploring keywords. You can start a try Ahref 7 days trial only for 7$, Some of the popular integration with this tool are. Just like most of SEMrush’s tools, this one also offers the option to do a side-by-side comparison of your website with that of your competitors. Perhaps I read that wrong. Unlike SEMrush, Moz does not offer other digital marketing solutions, but the insights from this tool can definitely be applied to other areas as well. Pro Tip: Explore the advanced search options and result filters to find more ways of using this tool. You can easily promote your business growth by using this SEO toolset through content optimization to ensure it gets a better rank on the SERPs (Search Engine Result Page). Also, just like SEMrush, this tool can also be used to find keywords for paid search campaigns. It also provides information on internal links. Wondering if you even need all of these tools? However, they all have certain aspects, unique features as well as pros and cons to offer. If we talk strictly about SEO, then both SEMrush and Ahrefs are equal. Fill out the form below to benefit from our fully-managed services. Now, let’s talk about some of its unique features. Ahref stands out among the three due to exceptional user experience because you have access to everything you need about link building without overwhelming your mind. Lets you identify content gap through keywords which you should incorporate in your SEO strategy. That’s because your URLs generally rank for multiple keywords, not just one, so it gives you an opportunity to get more traffic by optimizing for those keywords. This incomparably useful tool allows you to view real-time, instant metrics of any web page you are viewing, which includes: This little tool is totally free but gives you extra features when you sign up for Moz. The tool does not just show you the estimated monthly volume a keyword will generate but also predicts its click-through-rate potential based on clickstream data. Its site Explore functionality gives you an in-depth look at organic traffics, keywords, and backlinks of any website on a single page. 6. It is broken down into four categories: new, lost, improved, or declined. But in my opinion, SEMrush gave a better value as compared to other SEO toolsets in the market. What makes it outdo the two is its ability to deliver structured on-page SEO improvement recommendations. Well, you simply need to enter your target keywords and SEMrush will analyze the top ten pages that rank for those keywords. In this category, of SEMrush vs Ahref vs Moz. If I compare it with SEMrush, the dashboard looks much cleaner. Despite offering no free features and being quite pricey, the tool is well worth the cost. Another useful feature is the ability to see content trends over time. Ahrefs vs Moz vs SEMRush: The 411 on SEO Management Tools. This tool shows you the organic traffic for your or your competitors’ websites. Well, it’s the fact that it is more thorough in its analysis and is able to identify the number of backlinks more accurately than the other tools. When you type a URL into the Keyword Explorer tool, you will see the total number of backlinks, the DA/PA, and the top keyword suggestions. While other tools do have content ideas and suggestions capabilities, this is slightly different and more specific. SEMrush vs Ahrefs vs Moz: Keyword Research comparison. You can compare multiple domains simultaneously, making the process much faster. Another thing that sets Ahrefs apart from other SEO tools is that it provides advanced metrics like clicks per search, percentage of clicks, percentage of paid clicks, etc. It also displays the authority and category of domain referrals. The next tool is the Backlink Audit tool which determines the toxicity of your backlinks and suggests ways to improve them.