Pricing plans start at $29/month. Matomo aims to provide a full analytics experience, while at the same time letting you own your data completely. Google Analytics uses browser cookies to locate individual users by storing their unique client ID. As a people-centered alternative, Kissmetrics lets you easily find users with similar behaviors. It has a free, growth, and enterprise pricing plan, but you have to directly contact them through their site’s pricing section to get a price. For instance, you can group all users who have subscribed to your site into a single population, or users who have purchased over or under a set sum, and more. This may be a bit complicated to pull off if you don’t have any programming experience. Matomo (Formerly Piwik) is categorized as, User in Information Technology and Services. It also lets you measure the actions of each population to give you an idea of their behavior changes. Even if you are in the middle of updating your site, Heap still keeps automatically performing these calculations while you do so. Google Analytics makes it necessary for you to configure event tracking to measure this. Hotjar. Our personal favorite, however, is Matomo since it’s the most fully-featured alternative and allows you to take complete ownership of your data because it can be deployed on a VPS cloud server that you own. Google Analytics’ definition of active users is far less accurate – if a user performs a page view or starts an event in the last five minutes, they’re considered active. Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. Subscribe to our weekly newsletter. It does a very good job of supporting some advanced analysis without making the interface overly complex. Unlimited tracking is reserved for enterprise-level users only, whereas Google Analytics doesn’t put a limit on the number of users, goals, segments, and custom dimensions, plus it’s completely free. Shared insights. This is a feature that Google Analytics doesn’t have, even though you can create funnels with it too. Matomo Cloud’s tracking abilities depend on your subscription, which is, in fact, one of its downsides. Strasmore and SSD Nodes are registered trademarks of Strasmore, Inc. —simple, high-value VPS cloud computing to help you build amazing experiences on the web. With Heap, all of this is accounted for. traffic analysis tools usage and market share trends, Percentages of websites using various traffic analysis tools, Percentages of websites using the selected traffic analysis tools broken down by ranking. Piwik is a great alternative to Google Analytics if you need something to run on your own servers. When it comes to pricing, it has a free plan as well as professional plans that start at $24/month. This diagram shows the historical trend in the percentage of websites using the selected technologies.Our dedicated trend survey shows more traffic analysis tools usage and market share trends. Better yet, Matomo is free & open-source software (FOSS) which means you can install it on your own VPS cloud server. Featured products and servicesadvertise here, Technologies > Traffic Analysis Tools > Technology usage comparison. Its People Analytics tool helps you set up customizable profiles, do unique user searches, and more. Heap is designed to show you what your website visitors actually do while browsing your site. Learn how to install Matomo here…. You can set up user searches by events, property, and identity criteria. You will have no issue to quickly set it up either. ABOUT Matomo. GoSquared’s main focus is accuracy. GoSquared is best for tracking site visitors at a given time. It’s much more simple than using the Views function of your Properties in Google Analytics. It measures what kind of actions users take, their conversion rate, and more. 8.3 0.0 L1 Matomo VS ARAnalytics Analytics abstraction library offering a sane API for tracking events and user data. ARAnalytics. Before we dive into looking at Google Analytics alternatives, it’s important to consider why this is even something you should consider. Unlike Google Analytics, Heap actively keeps track of clicks, field changes, and form submissions. It lets you make web analytics retroactively as well. MixPanel’s retention analysis method, designed to give you insights into the actions of new users, is also different from Google Analytics’ approach. If you’re using Google Analytics, you’d have to use advanced segments for counting purchases in order to get similar insights. Heap shows you exactly what users are up to on your site, rather than just statistically noting how many times they’ve visited it. Different ad blockers also act differently when it comes to GoSquared. In fact, both Google Analytics and Kissmetrics offer you an easy way to generate reports by using third-party tools. Finde die besten Matomo Analytics Alternativen im Überblick: Die Top Tools im Vergleich mit Preisen, Funktionen, Nutzerbewertungen und übersichtlichen Infos zu Testversionen, Kundensupport, Konkurrenten & ähnliche Tools. Fathom gives you easily understandable insights into your top content and top referrers. This is an issue you won’t have with MixPanel, which can update all data much faster, sometimes in a matter of seconds. How to read the diagram: Kissmetrics’ main focus is on people’s behavior. MixPanel is another alternative to Google Analytics, the main difference between the two being the tracking method MixPanel uses. Matomo (Formerly Piwik) rates 4.1/5 stars with 74 reviews. This alternative can also be used for improving the sales process with functionalities such as live chat and team inbox. You can find complete breakdown reports of traffic analysis tools in our traffic analysis tools market reports. MixPanel is a great option for marketing and sales agencies. If you run multiple websites or apps, Fathom Analytics makes it easy for you to switch between them. Another field in which MixPanel beats Google Analytics is funnel analysis, which is used to determine how visitors navigate a given website. Mixpanel. It lets you keep track of user behaviors no matter their nature and time interval. It tracks online visits to one or more websites and displays reports on these visits for analysis. Lastly, MixPanel lets you set incremental properties manually, which enables you to create a list of users more interested in what you sell on your site.