I’ve got a question about pulling data from array. If you look at any event prior to the blog post view event, the author data layer variable will be undefined.

Depending on how it was pushed, you should also be able to see the data layer information using Chrome developer tools under the …

Let’s head over to Tag Manager and create a data layer variable. Since we are measuring if the user has read the content on a blog page or not we have three conditions here. Remember, it is the event of blog post view that actually pushes the author data into the data layer. Upon the completion of a transaction, values like product id(s), cart value, tax, and shipping method can be pushed into the Data Layer. For example, in order to customize a built-in trigger say ‘DOM Ready‘ just click on it and then select ‘Some DOM Ready Events‘: Following is a complete list of built-in triggers along with their corresponding user-defined trigger: In order to see the list of built-in and user-defined triggers using the ‘Triggers’ menu, follow the steps below: Step-3: Click on ‘Choose a trigger type to begin setup’: A blocking trigger is a condition that must be met (must evaluate to true) for a tag to not fire/execute.

The best way to think about it, is that the assigned number of each element is how far offset it is from the start of the array. Method #1: The Data Layer Tab in GTM Preview Mode. => => => Within that, we have several key:value pairs including the order ID. Trigger groups are very helpful in the case that there is a dependency for an event to fire on two or more conditions. A variable is used to store data that is used in defining a trigger and/or to pass information (like product price, google analytics account id etc) to tag(s) at runtime from: In GTM there are two categories of variables: Built-in variables are predefined variables. Step-2: A new window will pop up like below, give it a proper name and click on ‘Variable Configuration’, Step-3: In the variable configuration, you will see several types of user-defined variables, as below (click on the type of variable you want to create), Regex table: this variable is the advanced version of the lookup table which runs on regular expressions. first you would need to decide in which format you want that data, as there are different data types in JavaScript. A firing trigger tells GTM when the tag should fire. Following is the syntax for calling/referencing a variable in GTM: You can reference/call a variable in any text field in GTM wherever you can see the ‘variable’ button: Note: The value of the GTM variable is populated during run time. In this case, instead of creating two separate triggers, we will create only one trigger as below and it serves the same functionality as in option one.

As output type the UA code of the newly created debug property.

Peformance is how we measure success. He has over 12 years of experience in digital analytics and digital marketing. If you found this lesson valuable, why not gives us a thumbs up on our video and subscribe to our channel. A stealthy release yesterday saw massive improvements in Google Tag Manager (GTM) debug mode. Referrer: Provides the full URL of the page which brought a user to the current page. Select the elements tab, and type in “dataLayer” in the search bar at the bottom of the window. Open preview and debug mode in Tag Manager and select the Data Layer Tab. Trigger 2: Page Type equals ‘product category page’: Keep in mind that multiple triggers associated with a single tag are always connected using the “OR” condition and the tag will fire the tag when any one of the conditions are returned true. It’s important to understand that variables are resolved based on these events you see in the left hand column (Page View, blog post view, DOM ready, Window Loaded).

Form Classes: This variable returns the string contained in the ‘class’ attribute of the form element that was clicked. Container Version: Provides the current version number of the container, as a string. There are two categories of firing triggers: Built-in triggers are predefined firing triggers.
=> => Within the purchase data layer, we have actionField. You want to pull data from the dataLayer into Google Sheets?

You’ve shown what to do, when you know how many products was purchased. In order to see the list of built-in and user-defined triggers, follow the steps below: Step-2: Click on the ‘Choose a trigger to make this tag fire…’ button: Step-3: Click on the ‘+’ button on the top right-hand side: Step-4: Click on ‘Choose a trigger type to begin setup’: You will now see the list of available built-in triggers: For each built-in trigger, there is a corresponding user-defined trigger available.

Keep in mind that multiple conditions in a single trigger are always connected using “AND” condition and the trigger will fire the tag only if all the conditions are returned as true. Only a particular set of built-in variables are activated by default: Once a built-in variable is activated it can be used just like any user-defined variable.

I wonder if it is possible to automatically show the GTM debug bar when loading GTM with a specific environment and/or other GTM variable? yes, you will still need to ask your developer to implement this for you. New History State: This variable returns the value of the state object that the page pushed onto the history to cause the history event. If it takes 30 seconds to read the content and then the scroll has happened that means the user has read the content. Hi Julian, I just mean get the DataLayer variable into Google Sheet.

On-Screen Duration: This variable returns a numeric value that indicates how many milliseconds the tracked element has been in the browser viewport when the trigger fires. An outline of what we have lined up in this post: The Data Layer is Google Tag Manager’s central repository of structured data. Data is our DNA. Another article you will find useful: Google Tag Manager Training Resources.

We can create the trigger group for this using the following steps: Note: You can also create a trigger group while creating\editing a tab. Depending on how it was pushed, you should also be able to see the data layer information using Chrome developer tools under the elements tab.

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To set an “OR” condition for this there are two options: Option1: Create two separate triggers and add them in a single tag, like below. These are ready to use triggers. Let’s say we want to create a data layer variable to hold the author value. We create you new videos every week!

See below: Save, refresh, and go through let’s go through another test transaction.

These events are like little checkpoints that you have on the page. Simply type “dataLayer” into the console, and voila, there’s your data layer. One might be the page path, while another is a custom JS variable named {{Lowercase Click Text}} containing custom JS like this: Form ID: This variable returns the string contained in the ‘ID’ attribute of the form element that was clicked. Environment Name: Returns the user-provided name of the environment currently being previewed. website from another region. This book has been written to help you implement attribution modelling. Select Variables > New > Data Layer Variable and give it an appropriate name. Also just wanted to highlight that the last image you attached appears to be wrong.

In this case, if you looked at the Page View event, you’d see that your author variable is still undefined. A variable is a storage location in the computer memory. In GTM, triggers are an integral part of a tag creation process. Percent Visible: This variable returns a numeric value (0-100) that indicates how much of the tracked element has been in the browser viewport when the trigger fires. Go ahead and expand all the little triangles until everything is expanded. The most commonly used way to look at variables is the …

This expert guide will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions, which can quickly improve the bottom-line of your online business. Every time an element is nested inside another element, it is indented to the right, so elements on the same level are vertically aligned and easy to identify. It is exactly the same as the second last image on the page. Leave us a comment below.

At this point all you need to do is hover over the key to find it’s full path. Scroll Depth Threshold: This variable returns a numeric value from 0 to 100 specified as scrolling threshold. These variables can not be customized.

Debug Mode: This variable returns true if the GTM container is currently in preview mode.

How to build a variable(s) which will get as many pirces (or id, or any other key), as number of purchased products? Configuring a built-in variable means activating or deactivating the variable from within the GTM interface.


Now let’s do another transaction on your test store, make sure to purchase more than one item.

Environment name: Returns the user-provided name of the environment currently being previewed. It’s just as easy. You can create a group of multiple triggers at one place and the corresponding tag will fire only after all triggers in a group are fired at least once. Click Element: This variable returns the HTML element that was clicked. More on regex: Regular Expressions (Regex) for Google Analytics & Google Tag Manager Tutorial. ‘https://www.youtube.com/watch?v=optimisesmart’. Again, if we take a look back at the console, you can see the key and value here: Once you have entered “author” in the Data Layer Variable Name field, you can hit save. We would need to utilize a special dot notation, which is illustrated in the image below.

It also returns the percentage of an element’s visibility like 50%, Constant: This variable returns a constant number, Custom event: This variable returns custom event sent to dataLayer. You should then see the GTM/GA Debug extension listed. Clicks.

New History Fragment: This variable returns the string value of the fragment (aka hash) portion of the page’s URL after the history event. For example. Step 4: Choose Trigger Type as “Trigger Group” in Others: Step 5: Click the “+” Sign to Add required triggers to the group, you can also add conditions to the trigger group if you want to fire it on specific conditions.

Attribution Modelling in Google Ads and Facebook We have an ecommerce data layer that we opened. The real power of Google Tag Manager lies in the usage of variables. How would you wend this as a tag? "How to use Digital Analytics to generate floods of new Sales and Customers without spending years figuring everything out on your own.

A variable is referenced by its name. Click Classes: This variable returns the value (of type ‘string’) of the ‘class’ attribute of the HTML element that was clicked. Let’s head back over to Tag Manager and try this out. In it’s simplest form, it might look like this: Array elements’ positions are numbered, starting with zero, so for the array example above: W = position 0X = position 1Y = position 2Z = position 3. Value is that expression that can not be solved any further. This book has been written to help you implement attribution modelling in Google Ads (Google AdWords) and Facebook. ‘www.abc.com/products/newsunglasses’, Page Hostname: Provides the hostname portion of the current page e.g.

On your order received page, if you look at the data layer tab on Tag Manager preview and debug, you can see an array of two products. Error Message: This variable returns a string value that contains the error message displayed to a user.