From social media to blog posts and even website updates, keep your school’s content on track with a school content calendar. Within your custom report screen, take a look at the top right-hand corner. Once you’ve chosen the account you want more information about, you’ll be taken to the Home landing page. Before getting started with the below steps, log into your school’s Google Analytics account. Here’s an example where we’ve selected the pie graph symbol above the medium list as the view option. A great option is to create a few custom reports in line with your KPIs. First, navigate to the Customization area, then Custom Reports. Filter – You may want to filter out some traffic or data from your report. If you have already set up Google Analytics with Google Tag Manager on your site, continue on with the article. February 9, 2016 By Paul Koks Leave a Comment. Then it’s definitely the right time to take a thorough look at your online objectives and translate them in a few KPIs. The custom report will then generate a graph and a table, which can be seen below. They allow you to restrict the report to a subset of the total data. Learn how Google Analytics can improve your Google Ads results. Now all you have to do is sit back and let those email reports roll in. But with a few simple tweaks, you can customize reports and get the answers you’re looking for very quickly. Create a new custom report In the example below the report we want is one that shows where traffic is coming from, how many email conversions we get from this traffic and what is … By default the view you are currently in is selected, but you can select additional views in the same or other GA accounts you have access too. Just keep in mind that the information that follows has to be changed for each tab you create. Get a free, no strings attached website quote! Filters are one of the two optional settings of a custom report. The data that’s collected and displayed by Google Analytics can be invaluable to your school when it comes to managing your website and school app. Including these things and more: You can also save, export and most importantly IMO, email this report as a PDF or data export. They enable you to summarize and present your data in a way that best suits your business goals. Go to the Google Analytics webpage and log in to your account if you haven’t done so already. This is ideal to monitor changes in your KPIs regionally whether within a state, country, or the world. In terms of metrics and dimensions these are the limitations of each type: It’s good to know the limitations, although I recommend to refrain from trying to build the biggest custom report possible. Lastly, you have the option of extending this report to multiple views within you Google Analytics account. You can choose between default dimensions and custom dimensions (if they are set up in your account). You can also drill down to find out what the traffic is coming from and which channel is getting the best conversion. In this article I will share three different methods that help you build your next custom report. If you have lots of Views for multiple sites, you can choose to make the report for yourself and have it available in all Views your personal login to GA can view by selecting “All views associated with this account.” That single report will provide different data depending on the settings and filters for that view. Don’t forget that you can edit or delete your reports at any time, so don’t be afraid! Using the Google Sheets Add-on to work in the API You can navigate to the Google Analytics Spreadsheet Add-on here –https://developers.google.com/analytics/solutions/google-analytics-spreadsheet-add-on. Instead of immediately hitting the New Custom Report button in Google Analytics, I recommend to outline a … From this information, you can interpret where the majority of your mobile sessions are coming from. Step 1: Create a New Custom Report. 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If you would like to display your data in different rows within one table, a flat table type is the best option and if you are seeking data on countries and regions you should use the map overlay type, where traffic and engagement can be easily tracked on a world or country-based map. This report will then show you the bounce rate and average session duration for users viewing your website on their mobile device. For example, your report consists of three reporting tabs: explorer, flat table and map overlay. What is your experience with creating custom reports? I hope you are inspired to set up your own set of custom reports. You can customize the interaction with the report by selecting the dimensions that are used in the drill down. These are the dimension that will load if you click a line item in your report. Instead of this, you could also click on a link directly from the customization interface: After you click on the link a popup appears: Next step is to click on one of the import links to transfer all custom reports (or other stuff) to your account. The first thing you’ll need to do is log into your Google Analytics account. This site uses Akismet to reduce spam. Once you are happy with your settings, you can save your custom report. Having reports you can easily view, with information that works for your needs makes your analytics a lot more powerful. Your online business objectives and KPIs are unique. Pro Tip: Make your name descriptive and informative. Include. Note Filters apply to the entire report, including every tab in the report. In this article I will share three different methods that help you build your next custom report. Find out the most important changes you can make to your website! Decide on the type of report you want. We do! This article is about Universal Analytics. As always I am happy to hear your thoughts! Review our Privacy Policy and Terms of Use. Note, custom reports that use the Funnel option cannot be combined with Non-Funnel reports, and vice versa. Now that you’ve logged into your Google Analytics account you should see a menu on the left-hand side of the screen. This is similar to when you add a secondary dimension to a standard report, and can be ideal for common combos you like to see. Learn how your comment data is processed. Learn about dimensions and metrics. What are the KPIs that suit each of your business objectives? Logged into Google Analytics, click on the left hand navigation bar: Customization > Custom Reports. You must specify at least one dimension and one metric. Understanding your website bounce rate is essential as although every website has a bounce rate it’s important to understand when a website bounce rate is too high and what may be affecting it. Your email address will not be published. In the example below LinkedIn is achieving the highest conversion rate so this could be a channel we should spend more time on. Filters can be a powerful tool to help make your reports even more valuable. For details, refer to valid dimension-metric combinations. Here you can specify to what views you like to add the custom report you have just created. Create a Custom Report. This is ideal for basic metrics and drilldowns, and for monitoring custom dimensions. 2. Write on a scrap piece of paper what you want to look at, so you aren’t starting from scratch when you go in. Anytime you need to view the report data, you can click in the left-hand side: Custom Reports > the-custom-report-we-just-created. Say you want to know which sources mobile sessions are coming from using the “Explorer” tab type. For example, if you were to click on Audience > Overview, the page will refresh and display general information regarding your site’s audience. Last year I wrote an article about how to use standard reports to create custom reports. If you know you get great conversion from a particular task or site this encourages you to do more of it. Every Google Analytics custom report has one tab by default, but you can add more as you wish. Figure out how to structure custom reports. Let us walk you through the steps of setting up Google analytics for your website. 8. Click Customization > Custom Reports > +New Custom Report. How to Easily Create Custom Reports in Google Analytics, Why School Marketers Need to Understand Google Analytics, Understanding Google Analytics for Your School App. Just type in your info and we’ll send you a report in the next hour. Source: Google Analytics for the Google Merchandise Store. When you get good results why not celebrate them! Pre-Google Data Studio, custom reports were our only way within the Google Interface to slice data outside of the default reports. Learn how to get yours right. Another example of a useful custom report that your school can utilize is a bounce rate report. We know that poring over reports can be time-consuming, so it’s key that you know how to create custom reports in Google Analytics to analyze your data more efficiently. One part of our site that is important to us is e-mail conversions. I recommend to check out this article if you would like to learn a lot about filters in general. By doing this you will find reports that provide you with a detailed yet easy to understand layout that you an report back to your team. It will show the source medium and how many mobile sessions come from each specific medium. For example, if you create a report with the country … In the above example, this report will only include traffic from a Source of moz.com. #1: Open the Source/Medium Report As you enter custom reports click the ‘+New Custom Report’ button. If you have a filter on the report, adding that information is helpful as well. Go to the Google Analytics webpage and log in to your account if you haven’t done so already. Select a new report type for every tab you add to the custom report. Get Directions, https://www.seerinteractive.com/wp-content/themes/seer/assets/img/seer-logo.png, Google Analytics Custom Report Tutorial & Walkthrough, A Few More Tips for Creating a Custom Report, Demystifying Google Analytics 4 FKA App + Web, Update Your Facebook Pixel for CCPA Compliance, Review & monitor custom metrics & dimensions in the interface, Create a custom report quickly without needing to layout/develop visuals as in Data Studio, Changing or adding a second metric to the graph. In a Flat Table report, you again can have 5 dimensions, but these will all appear in the report as one line per unique combinations of the selected dimensions; you won’t need to click to see the breakdown.