Click the checkbox at the bottom of the form. Email Marketing vs. Social Media: Is There a Clear Winner? To help you get started, put together this step-by-step guide on how to create a LinkedIn company page. Here’s Nike’s cover photo for their LinkedIn business page: Your cover photo could be images of your products, a picture of your team, or a larger version of your logo. Rich Hein is a senior writer for 4. If you aren't sharing the exciting things going on at your business, you're missing an opportunity. It's also worth mentioning that for a fee you can post open positions at your company. You can connect with tons of business owners and professionals on LinkedIn through posts, comments, messages, sponsored posts, and LinkedIn InMail. With these tips, you can grow your LinkedIn business page effectively so that you can attract not just LinkedIn followers, but customers for your business. LinkedIn limits your characters in this section to 2000, so choose your words wisely to stand out from the crowd. TrustPulse You can share your blog posts on your LinkedIn company page to educate users about your product and lead them through the stages of the customer journey. You can even share your lead magnets, like we did below, to get more email subscribers. Here’s an example of a LinkedIn Showcase page from Microsoft that they’ve created specifically for Microsoft Office 365: Medium to larger business: Select this option if your business has more than 200 employees. Thanks to all authors for creating a page that has been read 1,585 times. In this article you'll find out how to create a LinkedIn company page to promote your business. You're a current company employee and your position is listed in the Experience section of your profile. This article was co-authored by our trained team of editors and researchers who validated it for accuracy and comprehensiveness. You can also company details such as description, location, size and industry. With a LinkedIn business page, you can also create a LinkedIn Showcase page. But companies can create a LinkedIn business page to promote their product/services, post job opportunities, and more. A LinkedIn company page should be treated in the same way as a Facebook and Twitter page. Don’t worry; you don’t need to come up with brand new content specifically for LinkedIn, you can share your existing blog posts. You can either use it as an opportunity to promote your product/services or convince candidates why they should work for your business. Your company page is now created, but it hasn't been populated with products and services. Not just any LinkedIn member can build a company page for any company. It's also important to remember that you must be connected to the person in order to add them so you may need to connect first. LinkedIn for business allows you to build credibility, create a meaningful network, and glean insider expertise from established experts in your industry. In this example, from Drip’s LinkedIn business page, they share a lead magnet to turn users into subscribers: By sharing helpful, engaging content on LinkedIn, you can drive more traffic to your site and turn leads into customers. Do NOT use keywords in the name field. Ranpak digital transformation expands sales of packing robots, CIOs cultivate political capital in response to pandemic, How to speed up software development (without killing morale), Seeking a new gig? With over 500 million members worldwide, and 20 million alone in the United Kingdom, the site is extremely popular and could attract a lot more business (and possible employees) than you first expect. wikiHow's Content Management Team carefully monitors the work from our editorial staff to ensure that each article is backed by trusted research and meets our high quality standards. Subscribe to access expert insight on business technology - in an ad-free environment. LinkedIn is widely used for building professional relationships with other business associates, CEOs, directors and employees. When you provide the name of your company, a public URL for your company's LinkedIn page is created below the "Name" box. Let’s take a closer look at why you should create a LinkedIn business page (or spend some time making your existing LinkedIn business page even better).