So, rather than working with a brand that reflected all of these — which was obviously my first thought — I asked myself, what about making one myself?". “It isn't that. “I feel like I've been on a crash course and I think so does everyone on the team.” Tala, Beverley’s main business focus, is run by a group of people who are demographically similar to her – mostly young women who left university a few years ago. Grace asks media organisations to call her a CEO. This means I always give myself a little time to relax, even if that’s just taking my dog for a walk. However greenwashing is used more and more these days to brand ordinary items as something special to make big money by selling the ordinary with a huge markup. “We have a huge community – people love it, people love what it stands for,” she says. There’s precious little to separate it from the marketplace and similar items are easy to source from wholesalers. We didn't even spend anything on marketing until this year, so it's just been unbelievable.”. In the grand scheme of things, we think it’s making a real difference because the amount of people who will buy TALA, is worth it for the compromise. We don’t feel comfortable with a trade-off between paying our workers a fair amount and having cheaper products – ethics comes first.”, “Well…people don’t realise I’ve been a business owner for two years now and that’s my full time job. The UN’s 21-year-old climate advisor: Who is Nathan Méténier? Since our last interview with Grace in February, in which we touched on how to build a business, the online entrepreneur has launched two new businesses; B_ND and TALA.. Just nine months after launching, TALA is known for more than purely activewear. B_ND is a one-stop, no-nonsense shop for gym equipment, and SHREDDY is the ultimate fitness companion, space for everybody to achieve their goals and track their progress. Grace Beverley net worth is estimated to be around £6 million in 2020. We’re using materials that would otherwise be going to landfill, so being able to repurpose them into something people will buy, over non-sustainable brands, is great. TALA is the brand you always knew you wanted but could never quite find. “Successful people and CEOs, they often don't look like me. The marketing for Shreddy does not feature the full range of bodies shown by Tala, with predominantly slim, toned women across the website. “I'm very much in line with social norms of what kind of society finds attractive,” she says. I don’t really have a plan B as such, I always thought I’d work in a corporate job, and have been interested in everything from Law to Politics to Finance.
At TALA, we sell activewear that’s 92% sustainable but the difference is, it’s affordable. By continuing to browse or by clicking “Accept All Cookies,” you agree to the storing of first- and third-party cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts, The Body Coach’s 4 tips to getting leaner and happier, 2 digital daters on how they found love online, 5 Easy Feng Shui hacks for Happiness & Wellbeing, BALANCE’s 5-Minute Essential Guide to CBD.

Grace Beverley Interview Tala Sustainable Activewear Sustainability and Extended Sizes: Grace Beverley’s Out to Prove the Fashion Industry Can Do … 1. There wasn’t really a way to swan through, as they don’t let you. }); (function() { So, for example, by making the activewear just 2% less sustainable, in terms of the material we’re using, we were able to literally halve the price. if (!window.mc4wp) { We’re all trying to reduce our impact on the environment and make better choices. “You know, I'm white, I'm slim, I'm all of these things.”, She’s wary of using body positivity as a marketing tool and “invading” that space. } Your email address will not be published. At 23, she has three successful fitness brands under her belt: TALA, B_ND and Shreddy, she recently had her first £1million turnover month, and now owns her very own home in central London. googletag.defineSlot('/31507547/BM_ARTICLES_LB', [[728, 90], [970, 250]], 'div-gpt-ad-1460557284548-0').addService(googletag.pubads()); . I’d like to believe TALA is ethical, but there’s little evidence to back it up. gads.src = (useSSL ? A post shared by TALA® (@wearetala) on Jun 30, 2019 at 1:55am PDT, [Laughs] “Well yeah it’s been difficult! Time and energy are definitely joint up there at the top – without a hell of a lot of both those aspects, I wouldn’t be where I am today with the businesses. Part of her businesses’ success is down to her own social media popularity. . Also it’s very questionable if Grace Beverley practices sustainability in her own life. ", i just hope ur ready, we just getting started @wearetala, A post shared by G R A ? When we have 20,000 people trying to buy leggings as soon as they come out, it means we sell out fast and have to restock which takes time.